Our Approach

Our Approach

We have a four step approach to building your brand foundation. We start by getting to know your business better, this research helps us to clarify and articulate your brand narrative and provides the cues to developing your visual identity.

Discover + Understand

Getting to know your business and what makes you extraordinary is just the start, we also get to know your competitors, who your audience is, what resonates with them and what themes will shape the market in the near future.

Clarify + Articuate

Driven by research, our brand mapping process helps us to define your brand’s mission, vision and values. This forms the backbone to your brand narrative and provides the cues to developing your visual identity.

Identify + Create

Informed by your brand map, we develop a visual identity that captures your brand’s personality, makes you stand out from the crowd and facillitates the extension of your brand across every touchpoint.

Build + Extend

Bringing it all together is the final step of developing your brand foundation. Our design team will guide you through our web building process and create the templates required to start building your business.

Our Capabilities

Equiped with a solid brand foundation our team can help your business with…


Competitor Review
Brand Mapping
Brand Narrative
Visual Identity
Brand Guidelines


Websites + Apps
Brochures + Literature


Website Development
App Development
eMarketing + CRM
Data Interface

Recent Brands

Over the years we have collectively worked across a huge variety of brands in numerous sectors, here are a few we have worked with recently.

Who we are

We're a team of designers and writers with years of experience creating and delivering effective brand foundations across today's multi-channelled media.

With over 25 years experience at some of the leading agencies in London, Shaun has worked on numerous award-winning projects across a variety of media channels.

Shaun Patchett
Design Partner

Patrick has designed countless brand campaigns from big to boutique. He can make your website look beautiful – delivered on-time and on budget.

Patrick Fogarty
Design Partner

Fluent in HTML (and a few other languages), Michiel brings our designs to life with the latest digital technologies.

Michiel van Harten
Head Developer

Get in touch

For more information and how we can help you build a solid foundation for your business.

Spaces Jubilee House
Third Avenue

+44 (0) 7711 018274