QBE is a global business insurer and reinsurer providing cover in more than 150 countries. They help businesses make their ambitions possible with a flexible approach to insurance – finding solutions where others can’t. Our role was to portray these attributes through the design of the new website and brand look and feel. Our brief was to develop and extend the concept ‘Business insurance from every possible angle’ with the design of a new website for QBE European Operations. The new visual identity was also applied to brochures, reports, online applications, factsheets and exhibition stands.